The New Normal


Target, Kmart, Staples and Home Depot. What do these four retailers have in common (besides their killer Black Friday deals)? The answer is: they have all been hacked in the past 12 months.

Staples is the last major retailer that has reported a data breach in their systems, in which potentially millions of customers’ credit card information might have been illegally accessed. This breach happened fairly recent, so the extent of the information stolen is not yet known. There is one thing for certain, I will not do my Christmas shopping there. If I do, I will only pay cash.

There have been many data breaches recently in the news, creating what some security experts call “breach fatigue”. Target was one of the first big data breach victims of the year. The corporate giant showed a 46% drop in profits the quarter following the breach became public. Recently, a survey revealed that 45% of consumers will “probably not’ do their Holiday shopping at a store that has suffered a data breach.

One of the latest giant chain stores that has suffered a data breach is Home Depot. Unlike target, Home Depot did not see much of a loss in profit following the news of the data breach. In fact, their stock value went slightly up. Similarly with JP Morgan Chase. This is the phenomenon of ‘breach fatigue” As more and more data breaches occur, the more consumers become numb to it. Especially if they themselves don’t end up becoming a victim of identity fraud.

An ounce of prevention is worth a pound of cure. That well know saying is as true in everyday life as in network security. There are many ways to protect your computers and network, but do you know the right way? At TRA Consulting, we specialize in, among other things, network security. Small and medium size businesses are just as vulnerable as big corporations. Sure, they don’t have such a big target on their back, but since they are less likely to have a robust security as multi-million and multi-billion dollar corporation, they are easier to penetrate.

Recently, the details of the Home Depot breach have come out and they are very similar to the ones from Target. Customers are not punishing Home Depot the same way as the punished Target. Seeing as the trend of more and more breaches are coming to light, it will not be surprising to see consumers still shop at retailers known to have been hacked, and just keep their metaphorical fingers crossed that their credit card info will stay safe.

TRA focuses on Medium size and SOHO(Small Office/Home Office) security. Our goal is to provide full IT support to growing small businesses who are too small to have a full time IT staff, yet big enough that they need one on a semi-daily basis. We have many highly satisfied customers in the Long Beach, Orange County, Southbay, and Los Angeles area. Contact us today, and let us take care of all of your computer and network security needs. Our prices are reasonable and our services are top notch.